Ads, campaigns and lead follow-up
Marketing playbooks for trades: video ads that stop the scroll, campaign launches, and calling leads back before they go cold.
We write about the stuff that moves the needle for trades and home-service businesses: what makes a video ad get watched instead of scrolled past, how fast you need to call a lead back before they book with someone else, and where most agencies overcharge without saying so. No fluff, no '10 tips' filler, just what we've learned building and running these campaigns ourselves.
Right now the focus is HVAC, since that's the vertical we're building out first. Plumbing, flooring, and the rest of the trades we work with are next.
- August 25, 2026
HVAC Lead Generation Services: Why "Buying Leads" and "Generating Leads" Aren't the Same Thing
HVAC lead generation services aren't all the same. See how shared leads, exclusive leads, and video-ad-driven lead generation actually compare — and which fits your shop.
- August 25, 2026
Marketing an HVAC Company: Should You Hire In-House or an Agency?
In-house HVAC marketer or agency: which one pays off? Real salary and retainer numbers, turnaround speed, and when to switch.
- GuideAugust 22, 2026
HVAC Marketing Agency: What to Look For (and What NovaReel Delivers)
Picking an HVAC marketing agency? Here's what actually matters — lead quality, turnaround speed, real pricing — plus how NovaReel's model compares.